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Marketing and management in the biopharmaceutical industry online program!
Drug development is not a simple process. Drug development is more comprehensible if the team member has the good fortune to join a project team at its inception rather than, as is often the case, as a replacement team member. It is at the initial team meetings that the core early development strategy is decided. Successful drug development depends on the quality of the development strategy. Ultimately, successful drug development is about translating science into an optimal investment proposal that provides value to a variety of stakeholders and customers. This can be achieved only by establishing a strategy which recognizes who the customers for new medicines are and addresses their needs. This will mean moving increasingly from designing "for" to designing "with" the customer. The Health Care provided in most countries has experienced significant change in recent years. Probably the greatest change to be faced in the future will be the expectation that new medicines will be not only safe and effective, but will also be cost effective in the overall context of disease management. The role of management and marketing is essential in achieving these objectives. This Management and Marketing course is intended to give both general and specific information and guidelines to help manage pharmaceutical projects in a biopharmaceutical research , development and manufacturing environment. This program is designed to provide a focused course of study for individuals seeking to position themselves in the pharmaceutical and biotechnological industry as project managers and marketing specialists . It will also provide knowledge and skills in Good Laboratory, Clinical and Manufacturing Practices. This course provides a comprehensive overview of the roles/responsibilities of both the pharmaceutical project manager and the marketing specialist in the pharmaceutical industry. This program was created to provide you with the key aspects, differences, challenges, job criteria and demands, and industry expectations in this field. Course content will focus on key concepts and information essential to effectively function in the pharmaceutical / biotechnological industrial arena. This course can open doors to new and exciting career opportunities in pharmaceutical management and marketing as the demand for qualified and trained specialists is still growing.
For example, Project Manager Functions in clinical trials project might include:
1. Clarification of requirements with the client.
2. Project Planning.
3. Evaluation of risks
4. Reporting of key stages to top management
5. Evaluation of patient numbers, data quality, GCP standards in Study Centers
6. IRB-s / EC (centers covered and time scales)
7. Protocol approval, regulatory approval, appointment of CRA-s
8. External suppliers: CRF printing, CRO-s, investigative drugs manufacturing, bulk, placebo manufacturing, drug packaging, central laboratory, contract biometrics
9. Estimated of budgets and overall time scales.
10. Start project and monitor rigorously until completionYou will receive frequent e-mailings of the KRC Inc. Newsletter including fresh positions in the field of this course. Also you can get help preparing your resume. As a participant in this program you are encouraged to take part in Kriger Research Center Research projects as a volunteer. This would enable you to earn appropriate experience.
We would like to highlight the benefits of participating in this program:
1. Through an intensive online training format, you will be working one-on-one with our expert online instructors who are going to help you become a professional in Marketing and Management. Our instructors all have advanced academic qualifications coupled with 8 - 15 years of experience in the field.
2. The materials that are presented in this course go above and beyond the minimum knowledge needed for the position. The topics covered range from Risk Management and Marketing Strategies to international and domestic regulations and guidelines.
3. Upon successful completion of the program, you will receive a diploma which certifies your knowledge of the topics covered in the course. This professional development will be recognized by the majority of pharmaceutical companies in North America. To view your diploma, click here.
4. Through participation in project assignments, you will be acquiring practical working experience as a Marketing Manager. These project tasks are very well defined and offer valuable experience that will become part of your resume.
5. You will also get reference letters tailored to your needs and reflecting all the appropriate details of your active participation in a full-scale research project. Without proper reference letters it is pointless to approach any serious Clinical Research Organisation or Sponsor in an attempt to get a job in this capacity.
6. You will get the perpetual support of our research center staff when you mention our institution in your resume as a place where potential employers can obtain references. Prospective employers almost always make telephone calls to collect references during a personal phone conversation. When your prospective employer calls us for a reference, we will give them all the appropriate details of your research participation and qualifications. This could dramatically increase your chances of getting a job in Marketing & Management.
7. You will get a return on your investment in your education and training at KRC of at least 40 times what you paid and that's in the very first year you're working as a Marketing Manager!
Online Sessions
1. Pharmaceutical Project Strategy
2. Development Strategy for Pharmaceutical Project
3. Pharmaceutical Industry Overview
4. Pre-Clinical Studies of Drug/Product Candidates
5. Clinical Trials
6. Drug Licensing Process in USA and Canada
7. International Standards: GCP
8. Target Product Profile
9. Drug Development as a Business
10. Portfolio Level: Strategic Pharmaceutical Project Management
11. Pharmaceutical Project Planning
12. Overview of other Industries: Best Practices and Experiences
13. International Pharmaceutical Project Team Management
14. Managing Joint Pharmaceutical Projects
15. Outsourcing: Contract Research Organizations
16. Management of Drug Delivery Devices Development Projects
17. Management of Clinical Trial Projects
18. Manufactuing Project Management
19. Introducing change into a research and development organization
20. Pharmaceutical project managment in an information technology era
21. General principles of marketing in a pharmaceuical industry
22. General environment for pharmaceutical marketing
23. General practices in pharmaceutical marketing
24. Pharmaceutical Marketing: Product research and development
25. Pharmaceutical industry and it's external environment
26. Pharmaceutical marketing: acts and regulations
27. Pricing in pharmaceutical industry
28. Place
29. Promotion principles
30. How marketing should meet patient needs
Copyright Kriger Research Center Inc. 2004
